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Samuji is a line based out of Helsinki, Finland. Founded in 2009 by Samu-Jussi Koski, the former creative director of Marimekko textile house, Samuji aims to produce timeless and sustainable design that serves a purpose yet carries a story. All items are crafted from premium quality materials from European and Japanese sources and produced in Europe by carefully selected manufacturers who, like the designers, insist on the highest quality and ethicality.