Since it’s historic launch in 1969, Comme des Garçons has been the pinnacle of avant-garde fashion and the embodiment of the rebellious punk lifestyle. Often referred to as the designer’s designer, Rei Kawakubo, the brand’s iconic founder, constantly pushes the boundary when it comes to design in order to create something truly new that challenges the fashion world. Her work is marked by oversized silhouettes, mismatched proportions, unconventional fabrics, and experimental color schemes.
PLAY, created in 2001, aims toward younger men and women for everyday casual streetwear. Kawakubo collaborated with NY artist Filip Pagowski to create the bug-eyed heart logo.
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