Yune Ho is born from the Japanese concept of wabi-sabi: beauty in imperfect perfection. Though not precisely definable, the concept is based on in-the-moment appreciation of experience, circumstance, and materiality. The clothes are intended to be worn differently by different individuals; they are meant to be a conduit to express the wearer’s many moods: playfulness, melancholy, seriousness, and joy.
Yune Ho is the eponymous label of Yune Ho the designer. A native of Seoul, South Korea, Yune emigrated to New York City to study at Parsons School of Design. Upon graduation, he embarked on a career in fashion that has included positions at numerous well-known American fashion labels. Yune Ho is a New York City based fashion company.