Patrick decided to disrupt the market and develop a range of high-performing men's hair products where every single ingredient has a benefit backed by science. While owning and running an award-winning men's hair salon in Bondi, Australia, Patrick noticed that traditional hair products weren't adequate. After 7 years of learning from biotechnology, polyphenol technology, and marine science, Patrick recruited the best chemists and labs in the world to set a new standard in men's haircare. The result; maximum performance formulations, no harmful chemicals, packed with essential hair and scalp health. No B.S., just science.

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