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Barena


Based in Venice, Italy, Barena concentrates their efforts on simplistic, unstructured tailoring that leans into the heritage, culture, and industry of their Italian surroundings. Founded in 1961 by Massimo Pigozzo, Giovanni Zara, and Francesca Zara, Barena’s name derives from the Venetian term ‘baro’ which translates as ‘salt-water lagoon’ – referring to the body of water that Venice stands on. Barena’s native city is the backbone of the label’s ethos, utilizing the heritage of Italy’s rich textile industry as well as traditional dress-codes from Venice to create a collection of classic pieces that are accessible to everyone, yet diverse enough to satisfy the quirkiest of dressers.