Snow Peak began in 1958, when founder Yukio Yamai, an accomplished mountaineer, created his own line of superior gear out of the dissatisfaction with available products. Yamai spent his entire life in Sanjo City, in the Chetsu region of Niigata Prefecture, known locally as a hardware town. The rich environment full of sea, mountains, and rivers naturally evokes a strong interest in the outdoors to people born and raised there. Today, Snow Peak strives to manufacture products with the highest quality standards, so that they may be passed on to future generations.
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